Digital Media

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Cambridge Technical Extended Certificate in Digital Media

Course Content

Please note that this course is available as an Extended Certificate, equivalent to one A-Level.

This qualification will provide learners with the opportunity to develop the knowledge and practical skills required in the digital media industry. Students gain hands-on experience of the production process, developing conceptual ideas, and visualise these all the way through the production cycle. During this process they will learn how to analyse target audience requirements and research demand. Students will also gain an understanding of how a wide variety of different businesses and organisations in the media sector work.. Modules studied include:

  • Media products and audiences (Compulsory Exam)
  • Pre-production and planning (Compulsory Exam)
  • Create a media product (Coursework)
  • Advertising Media (Coursework)
  • Scripting for media products (Coursework)
  • Plan & deliver a pitch for a digital product (Coursework)

Learning Methods and Assessment

Students will be assessed through a combination of internally assessed assignments and externally assessed exams. Internally assessed units involve: creating a print, audio-visual or audio media product including creating a proposal, planning materials, original content for pre-production and production and applying editing techniques. As well as understanding the news industry, constructing, researching, planning, writing and editing a professional news article..

Expectations of Students

Students are expected to have a proactive, conscientious and responsible approach to this course which is enjoyable but challenging. Whilst being directed by their teacher, students will be expected to undertake a significant amount of independent learning and preparation for internal assessments. They will need good organisation and self-discipline in order to keep to assessment deadlines.

Careers Prospects

This combined with other qualifications, will provide learners with the skills, knowledge and understanding to progress into Higher Education (HE) on a media related programme such as BA (Hons) in Film and Television Studies, Film and TV Production, Interaction Design, Animation and Media Production. It could also allow them to choose a non-media related degree programme or take them into employment with knowledge and competence.

For more information contact Ms J Croft

Awarding Body: OCR

Entry Requirements

Grade 4 or above in English Language. APS: 4+